New Book — Available Now

The path to $100 million runs through one hard question

For CEOs of scaling businesses where the leadership team isn't keeping pace and where the answer isn't more effort, it's a different way of leading.

A new book by Adam Siegel and Ian Judson the growth advisors who have helped CEOs across Australia and USA make the shift from founder-operator to strategic leader.

Physical book AUD $30.00 · eBook AUD $20.00 · Australia-wide shipping included

You built this business by being across everything. That instinct is now the thing that's limiting it.

Your leadership team is waiting for you to decide. Because you always do.

The business isn't growing as fast as it should. And deep down, you already know why.

Most CEOs of scaling businesses are running a $30 million operation with the habits, instincts and behaviours that built a $3 million one. It worked then. It's the constraint now.

The team isn't the problem. The market isn't the problem. The problem is that the business has grown faster than the way it's being led and until that changes, the CEO remains the ceiling.

This isn't about working harder. It's about leading differently building a leadership team that genuinely owns the business with you, so the business grows with the CEO, not only because of the CEO.

Wayne Lasky

Executive Chairman, MaxCap Group

foreword

"Adam has a unique ability to create clarity and alignment across a leadership team very quickly. He challenges thinking in a constructive way and helps simplify complex growth and leadership issues into practical actions. The impact on me and my leadership team was significant stronger alignment, clearer accountability, and a much better rhythm around execution and communication across the business."

"A leader who understands the journey the details, the people, and what it actually takes to build something great."

Tim Gurner

Owner, GURNER™ GROUP

What changes when you read this book

Five shifts that change how you lead

01

Understand why you're still in the middle of everything — and how to change it

Stop being the bottleneck. Distinguish the decisions that genuinely need you from the ones that are there because your team has learned to wait.

02

Build a leadership team that carries the business with you

Shift from a team that reports to you to a team that owns the business alongside you. Distributed leadership. Real accountability. Decisions made without you in the room.

03

Stop running a $30M business like it's still $3M

Identify the founder-operator habits — the patterns, behaviours and instincts — that made you successful early and are quietly limiting you now.

04

Turn strategy into execution without carrying it yourself

Get the frameworks, rhythms and accountability structures that make strategy real — owned by the whole leadership team, not just the CEO.

05

Grow as a leader so the business can grow beyond you

Develop the clarity, confidence and self-awareness to lead at the next level of scale. The path to $100 million runs through who you become, not just what you build.

Inside the book

Selected chapters

chapter 1 Redefining Your Role at the Top

What does it actually mean to lead at this level and are you doing it, or are you still operating?

Chapter 3 The CEO Mirror

What are your own patterns costing the business and do you have the self-awareness to see them?

Chapter 4 Mindset Mastery

How do you make the shift from founder-operator identity to strategic leader without losing what made you good?

chapter 7 Discipline That Delivers

What does a CEO who is leading — not carrying — actually look, sound and behave like?

Chapter 9 The True Leadership Team Multiplier

Is your leadership team genuinely multiplying the business, or waiting for you to decide?

Chapter 14 Systems, Rhythms, and Strategic Discipline

How do you build an operating rhythm that keeps the business moving without you in every conversation?

16 chapters · 139 pages · Physical book and eBook formats

What leaders are saying

Heard from the room

"Adam remembers the details, the people and the journey making the relationship feel personal rather than transactional."

Andrew Stone

CEO, Milleen

"The scoreboard is financial performance and enterprise value, but the real drivers are the 1 percenters: leadership alignment, communication, accountability, rhythm and discipline."

Ross Warby

CEO, Enervest

"Adam helped us change that the new civil division has gone from zero to a projected $4–5 million this year."

Jack Rowe

CEO, PSA Group

Written by advisors who've been in the room

Meet the authors

Adam Siegel

Growth & Leadership Partner

Over more than a decade of advisory work, Adam has helped leadership teams in businesses from $5M to well beyond $100M build the clarity, alignment and execution discipline needed to scale. Known for his ability to read the room, challenge assumptions constructively, and stay invested long after the strategy session ends.

Ian Judson

Strategic Adviser

Ian combines rigorous commercial discipline with a rare ability to understand the personal, cultural and values-driven side of a business. His clients describe him as someone who empowers rather than imposes challenging vague thinking, building shared accountability, and helping leaders move from uncertainty into clarity.

Adam and Ian are the founders of Visage Growth Partners. Together, they have worked with CEOs across professional services, property, technology, construction and financial services helping businesses build the leadership systems needed to grow beyond $100 million.

Not sure yet? Download Chapter 1 free.

The first chapter opens with a question most CEOs have never been directly asked. It takes 20 minutes to read.

No spam. One email with your chapter. Then occasional insights from Adam and Ian unsubscribe anytime.

Order Your Copy

Choose your format

eBook

$20

AUD

PDF download

Instant access

Physical Book

$30

AUD

Printed & shipped

Australia-wide shipping included

Amazon

$20

AUD

Available on Amazon AU

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Speaking & events

Bring The Illusion of Alignment to your leadership event

Adam and Ian deliver keynote presentations and half-day workshops for executive teams, leadership conferences and corporate offsites.

The keynote "Are You Leading the Business, or Still Carrying It?" is a 60-minute session that holds a mirror up to how CEOs and leadership teams actually operate, surfaces the patterns that are limiting scale, and gives leaders a practical framework for making the shift.

Boardroom sessions are also available as a direct, facilitated engagement working through the book's diagnostic framework with your specific business and team

Stay connected with Adam and Ian

Leadership insights, frameworks from the book, and updates from Visage. No noise just content worth reading.